Caterpillar Cowboy: Y+30 Food
…I was thinking the same thing. The people who would benefit the most from food innovation — the poor and lower middle class — are also the ones who can’t afford fresh food. Obesity is a huge problem because they can’t afford to buy fresh produce even if they want to. So the big…
At some point, people have to take responsibility for their own health. It’s actually *quite easy* to eat healthy on a budget if you are willing to take a little bit of time to cook. Unless you are hunting for buzzword-laden stock, fresh produce is not expensive. I know it’s an unpopular idea around here, but I’d contend that produce is good for you regardless of how mass-produced it is. You can get a pound of broccoli for $1 and a big bag of carrots for $1.50 — that’s less than the price of a happy meal, and it’s a lot more food.
The real motivators at hand are apathy ( “I don’t care/know about eating better” ) and laziness ( “Cooking takes too long” ). It doesn’t matter how cheap or accessible your produce gets; it’s still more work than the drive through.
